heat's on in Hawaii

On my bikeride home from checking out an apartment today, I stopped by Target to pick up some stuff.  I looked in the fan area, but all the fans had been replaced with electric heaters.  How seasonal!  The low is supposed to be 73 degrees F tonight.  Does this say more about Target or Hawaii?

Of relevance: electricity is really expensive here.  The bill at the apartments we've been looking at are around $100 a month.  $0.33/KWH.  I understand it is made predominantly by burning diesel in jet turbines...